Digital innovation supports aviation partnerships and post COVID-19 industry recovery

8 July 2020

Canadian ultra-low-cost carrier Swoop has become the latest airline to leverage the platform to create collaborative airport partnerships in North America, Central America and the Caribbean. The airline, which is an independently operated subsidiary of the WestJet Group of Companies, has issued a ‘Request for Proposals’ that seeks partners who share an “entrepreneurial, consumer-driven mindset.”

Airports with facilities suitable for Boeing 737-800 NG operations have been invited to participate by first completing a prequalifying questionnaire with a submission deadline of July 3. Successful applicants will then be asked to submit a formal response, for evaluation which could lead to the launch of new routes later this year.

Swoop’s decision to use Route Exchange to grow its network follows the addition of a number of new features that have been introduced to the platform in recent weeks to better support route development professionals during the COVID-19 crisis.

These new features include providing access to a suite of white papers published by leading aviation consultancy ASM, premium in-depth analysis provided by CAPA – Centre for Aviation, the launch of a dedicated recovery section, and a free route ‘health check’ tool.

This is in addition to existing benefits, such as an interactive company profile, bespoke email campaigns and access to airline information. Members can also publish unlimited news stories to their profile and highlight their biggest unserved and underserved routes to a qualified audience.

Steven Small, director of Routes, said: “Route Exchange is proving to be an important resource that is keeping the community connected during these uncertain times. The number of users on the site has increased by 12% over the past three months and we’re seeing an excellent rate of engagement from some of the biggest airlines around the world.”  

“We’re delighted that Swoop has recognised the value of the platform to help it expand its network, which will enable it to bring its ultra-low fares to new markets in North America, Central America and the Caribbean. The airline has been responsible for the creation of more than 1,800 jobs since launching in 2018 and it is innovative carriers like Swoop that will be vital to the recovery of economies across the world.”

Routes is offering customers a free Route Exchange membership during June, July and August to ensure that organisations have access to the latest data, key contacts, communication tools and airline updates. Existing Route Exchange members will automatically receive a three-month extension on their profile.

About Routes 
Routes events are unique forums dedicated to the development of air services, bringing together airlines, airports and destinations to meet, plan, discuss and negotiate new and existing flights. Five ‘regional’ route development forums are held between February and December in the Americas, Asia, Europe, Africa/Middle East and Silk Road/Russian Commonwealth, and the flagship World Routes event.  

The events revolve around pre-scheduled meetings and an exhibition and conference which are delivered in partnership with host stakeholders. Hosts tend to be a collaboration between airports, tourism authorities and investment partners (the bidding process takes place two to three years before the event takes place).  

Attendance at Routes events for press delegates with editorial responsibility is free of charge. Please get in touch to register. 

Routes is part of the Aviation Week Network division of Informa plc. 

Aviation Week Network  
Aviation Week Network, a division of Informa plc, is the largest multimedia information and services provider for the global aviation, aerospace, and defence industries, serving 1.7 million professionals around the world.  

Aviation Week Network’s portfolio delivers award-winning journalism, data, intelligence and analytical resources, world-class tradeshows and conferences, and results-driven marketing services and advertising.  

 Informa  
Aviation Week Network is part of Informa, a leading international business-to-business information services group, operating in over 30 countries creating transaction-led exhibitions and content-based events, specialist data, intelligence and marketing services products, as well as scholarly research and specialist reference-led academic content.  

Informa products and services help businesses and professionals connect, learn, do business and gain an edge over the competition.    

Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
Swoop
https://www.flyswoop.com/ 

Media contact 
Natasha Haggart  
Email: Natasha.Haggart@informa.com
Tel: +44 (0) 161 234 2722 
Address: Acresfield, 8-10 Exchange Street, Manchester, M2 7HA,  
Routesonline.com  



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